JS Lootah Group, a conglomerate of companies founded by Jamal and Saleh Lootah.
Client
JS Lootah
Year
2016
Category
Holding
Objective
Establish a comprehensive corporate identity reflecting the group's Dubai heritage.
Challenge
Designing a modern monogram that represents the founders and the group's roots. Crafting an identity that exudes premium quality without the typical big corporation look.
Solution
Created a contemporary monogram symbolizing the group's foundation and location. Developed branding that portrays their high-quality standards and large project expertise.
