An investment company founded by Fahad Al Gurg, Mishal Kanoo, and Saeed Al Ghurair.
Client
Cipher
Year
2012
Category
Investment
Objective
Develop a brand identity that symbolizes the company's mission to enhance investment value, inspired by the concept of 'zero.'
Challenge
Embodying the historical significance of the numeral zero in Arabic culture. Creating a brand identity that represents growth and value enhancement.
Solution
Designed a brand that aligns with the concept of zero, emphasizing potential and growth. Incorporated elements that reflect the company's commitment to increasing investment value.
